HUMALOG INSTITUTIONAL & LTC

Humalog wanted care facilities to
know that they were there to help with individualized insulin and beyond.

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Direct mail is a very important part of
how Humalog reaches out to their audiences. In these particular instances,
they wanted to let care facilities and their staff know that they had a smaller

size vial, as well, as educational materials
to help them assist their patients from "admission to discharge."

 

The first direct mail, is an accordion
fold, that plays off of sliding doors one would walk through entering or exiting a facility. The second piece has a die-cut
vial to help bring more attention to the
fact that Humalog has a small, 3 mL size 
in their portfolio of products. This is particularly important because it allows
for individual dosing and is more versatile than the larger 10 mL size.