GSW TRADING CARDS

In the fast-paced world of advertising, sometimes agency support teams for clients will change.

 

When this happened on the Cymbalta team, it was important to put together something for the clients to get to know us. A typical organization chart seemed a little impersonal, so the clients were given a
pack of "trading cards" instead. Each card represented a member of their agency team.
The front of the card had a picture of each person with a prop that said something about who they were or what they were passionate about. On the backside was
more traditional info about experience
they can provide on the team.