This was a branding exercise for
signage that would be used around the office which catered to expectant
and new mothers.

 

The ask was to come up with a logo/mark
to use on parking signs, rearview mirror
tags and nursing room doors for pregnant
women and returning, nursing mothers.

 

The first exploration plays off of the "stork"
addage. The second, uses a nursery mobile to capture the merging of motherhood
and work. Simple and refined. The last,
is a tribute to having "a bun in the oven". Tongue-in-cheek, fun-loving. 

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